Simply Luxe presents the (nearly) award winning Sunspel underwear box
Luxury Packaging Nomination
The Sunspel 2017 Underwear rebrand was shortlisted in the field of “Technical Achievement” at the Luxury Packaging Awards in London. The nomination was based on the unique combination of bespoke 400gsm Ice White Colorplan paper from GF Smith, fused with a complicated 4 colour image and high build super glossy UV varnish.
Launched in Harrods
The pack was launched in Harrods and uses a discrete hidden magnet to avoid the box becoming damaged with the repeated opening and closing whilst on the shelf.
We assisted Sunspel in the design, prototyping and global distribution of the product using our online customer ordering platform known as ‘The Portal’.
We look forward to receiving your potentially award winning packaging ‘briefs’!