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Product Packaging – it’s not Pants! Sunspel packaging from Simply Luxe

November 6, 2017  |  Madeline Harris

Simply Luxe presents the (nearly) award winning Sunspel underwear box

 

Luxury Packaging Nomination

The Sunspel 2017 Underwear rebrand was shortlisted in the field of “Technical Achievement” at the  Luxury Packaging Awards in London. The nomination was based on the unique combination of bespoke 400gsm Ice White Colorplan paper from GF Smith, fused with a complicated 4 colour image and high build super glossy UV varnish.

Launched in Harrods

The pack was launched in Harrods and uses a discrete hidden magnet to avoid the box becoming damaged with the repeated opening and closing whilst on the shelf.

Product Design

We assisted Sunspel in the design, prototyping and global distribution of the product using our online  customer ordering platform known as ‘The Portal’.

We look forward to receiving your potentially award winning packaging ‘briefs’!

Madeline Harris
Madeline Harris

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