We thought we would help christen our blog with the news that the worlds most valuable luxury fashion house Louis Vuitton has replaced its historic Chocolate coloured retail packaging with a fresh new yellow paper called ‘Imperial Saffron’.
Although not officially launched until December, those lucky enough to be purchasing Louis Vuitton luggage this summer (no doubt in preparation for the annual jaunt to Saint Tropez ) will get an advanced preview of the new packaging range.
“The light tone edges and the inside of the new packaging resembles the natural leather used by the Maison since 1860, notably used in making handles, bag tags, luggage and trunks,” reported the luxury fashion house in a press release.
In addition to the brighter tone, the paper weight has also been increased as well as more robust handles being added to enhance the durability of the packaging range.
At Simply Luxe we have long established relationships with some of the worlds finest paper producers. We can assist your brand in developing a ‘Signature’ dyed paper that can be used throughout your packaging range, enhancing your brand and providing coveted ‘colour continuity’.
Contact us at info@simplyluxe.com to discuss developing a packaging range to rival Louis Vuitton.
